We’re sure others have noted this before us, but tonight a TV commercial bragged that Campbell’s makes its soups with “farm-grown ingredients.”
Our expectations for Campbell’s soup already linger pretty low. Still, Campbell’s impresses us with the brazen suggestion that the benchmark for soup quality and wholesome yumminess is having ingredients grown on a farm.
“You won’t find back-alley carrots or interstate-median herbs in Campbell’s soups. Our produce comes from a special place—the place where produce comes from. Does Progresso make its minestrone with beans and potatoes formulated in windowless concrete laboratories staffed by inmates from federal psychiatric prisons? We can’t say for certain, but rest assured that we pack every can of Campbell’s soup with vegetables picked by migrant workers aching with sweat, crippling joint pain and financial desperation. And they picked those vegetables on a farm.”
Here’s a super bonus from our extensive research for this post: A couple of eerie old animated commercials featuring the Campbell’s Kids.
In the first commercial, two creepy tomato cannibal twins cheerily boil a naive, trusting Midwestern farm tomato alive. (“Welcome to the jungle baby!”) Apparently the sun is complicit in their blood lust:
In the second commercial, two new serial agri-killers harvest a colony of fat, smiling mushrooms for Campbell’s delectable and apparently hallucinatory cream of mushroom soup. If the kooky kids didn’t already motivate you to bolt to your corner grocer, just wait until the closing shot in which a gelatinous glob of gummy fungi concentrate slithers from the can like an alien afterbirth. A special containseggs prize to the person who can best articulate the sound it makes. Bon appetit!