It’s not a party until my rooftop DJ and the DJ on the neighboring rooftop improvise an ironically hip mashup of Run-D.M.C. and The Knocks

Corona Light apparently targets a demographic so elusive that it doesn’t actually exist. Or maybe that’s my wishful thinking as I age my way out of the demographic advertisers find desirable.

Actually, given the hipster half-life, you cannot produce a commercial fast enough for it to remain hip by the time it airs. Rooftop parties with DJs? Have fun with Tara Reid and Sinbad. We’ll be playing Parcheesi with Zooey Deschanel and James Murphy in a refrigerator box on top of a moving city bus.

One thought on “It’s not a party until my rooftop DJ and the DJ on the neighboring rooftop improvise an ironically hip mashup of Run-D.M.C. and The Knocks

  1. Please! The folks on the higher level party would so start hurling empties at the lower party. So much for realism in my beer-fueled merchandising. Sheesh.

    Added bonus, early in the commercial, it looks like the sun is either setting or rising. The rest of it seems actually late at night. Hell the whole thing is probably an interior set, for all I know.

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