Corona Light apparently targets a demographic so elusive that it doesn’t actually exist. Or maybe that’s my wishful thinking as I age my way out of the demographic advertisers find desirable.
Actually, given the hipster half-life, you cannot produce a commercial fast enough for it to remain hip by the time it airs. Rooftop parties with DJs? Have fun with Tara Reid and Sinbad. We’ll be playing Parcheesi with Zooey Deschanel and James Murphy in a refrigerator box on top of a moving city bus.