No-good credit hoarders at L.A. Times Tech blog “scoop” the news that @peanutfreemom is satire

We demand that the  L.A. Times Tech blog give our fledgling little nonsense journal here some credit where it’s due. We told you eight days ago that Twitter phenomenon @peanutfreemom, suburban she-beast of sanctimony, was really just a brilliantly conceived satire.

Now, eight days late and, uh, 160 nickels short, the L.A. Times Technology blog gets wise and “uncovers” the brilliant ruse without so much as a nod to containseggs.com. Containseggs calls on our dozens of daily visitors to rise up in unified protest! Let’s flood the L.A. Times blog post with firmly worded, mildly aggravated comments demanding (or at least politely requesting) some credit for breaking the truth about @peanutfreemom first!

In fact, we’ll send a containseggs t-shirt to the three people who post at the L.A. Times blog supporting our request for recognition on the Debra Jones-O’Brien story. (We don’t actually have any containseggs t-shirts printed yet, so it will most likely be a slightly used but freshly washed undershirt.) Rally for justice!

UPDATE: So far, the containseggs nation has underwhelmed. But we are confident you’ll step up and demand that Deborah Netburn and the L.A. Times tech blog give us some props. We’re trying to start a movement here! Wait, that did come out right. Neither did that.

@peanutfreemom: Staging comedy with the audience as your co-stars

Someone has crafted an excellent Twitter satire with the fictional Debra Jones-O’Brien, a sanctimonious, busybody, self-appointed supermom with her fragile, peanut-allergic son Caleb and a rapid-fire scroll of judgemental, self-oblivious perspectives from the suburban vacuum. Here’s a sample:

  • “Mom at Snip-Its told me she uses ‘Johnson & Johnson’s’ Baby Shampoo for her children.  I wouldn’t put that poison in Caleb’s hair.”
  • “@FCC I’m concerned about the show #glee.  Their writers have demonstrated insensitivity towards those affected by peanut allergy.”
  • “Caleb wants to see Cars 2, but we don’t support Disney products.  I suppose we’re just a little more socially conscious than some.”
  • “The complimentary coffee at the Volvo dealership was NOT fair trade certified.  Uh, Earth to Volvo?  Hello?”
  • “Drafting a petition to have the lyric ‘Peanuts and Cracker Jack’ omitted from ‘Take me out to the ballgame’.  Very insensitive.”
  • “Parents who buy their children “Lunchables” should be put it prison.”
  • “Parenting Tip: Try calling carrot sticks ‘Power Sticks’.”

The tweets themselves are a hilarious, a too-close reflection of actual clueless parents with a few more dollars than sense and a lifestyle-convenient social consciousness. @peanutfreemom creates a legitimately clever satire of obnoxious nannies everywhere who are eager to impose their rules, lifestyle choices and morality on everyone around them.

But I really love the author’s use of the unique structure of Twitter to pull it off. It’s more than just Twitter trolling; @peanutfreemom knows how to agitate just enough among the credulous who think she’s a real person. She pushes buttons sure to draw indignant outrage, including class snobbishness, judgement of others’ parenting, pop culture (baiting fans of Glee and Bridesmaids), school teachers and adoption. That outrage in turn fuels the growing audience, who are unwittingly participating in the production as it unfolds. The narrative can go wherever the audience steers it, or wherever it gets the most laughs and attention.

As long as it’s funny, and grounded by concepts and characters that reflect some real aspects of our culture, then I consider something like this as creatively entertaining as a well done comedy sketch or comedy episode. I’ve also thought about this way too much.

[UPDATE: Welcome all the many, many @peanutfreemom lovers and haters.]