K-Mart’s Fishy Holiday Charity Angels: Bah Humbug!

How cynical am I for thinking this is a brilliantly executed marketing campaign by K-Mart? Google “K-Mart layaway” (without quotes) and you’ll see 650 news links, national and local, all associating this feel-good holiday story with K-Mart. Why would these anonymous Christmas layaway angels not also drop by Wal-Mart or Marshall’s or Best Buy? (To be fair, these reporters at least checked with Wal-Mart, which said it had seen some cases of anonymous charity. But the overwhelming and extremely valuable positive press coverage focuses on K-Mart.)

I am officially calling a special Scrooge Edition Bullshit. Please Santa prove this cynic wrong.